Style Guidelines and Resources
Marketing and Communications
Whether you need help with a poster presentation or want to know the proper way to
reproduce PCOM's logo, we offer resources to assist with your marketing and communications
PCOM Style Guidelines
The Office of Marketing and Communications manages PCOM's style guidelines so community
members are aware how to properly utilize the PCOM logo, brand elements, writing style,
social media platforms and more.
Brand Style Guide
The PCOM brand is our College's story and how our students, employees, peers and external
audiences think, feel and respond when they hear "PCOM." The PCOM Brand Style Guide (PDF) explains our positioning statement, focus pillars, tone, trademarks and more.
Graphic Style Guide
The PCOM Graphic Style Guide (PDF) has been created to serve as a resource for printed and online materials for PCOM
and its additional locations. Use of this style guide will ensure that a consistent
image of PCOM is presented by internally and externally.
Digital Style Guide
The purpose of the PCOM Digital Style Guide (PDF) is to ensure consistent brand usage across the College's online channels including
websites, digital ads, social media channels and email communications.
Editorial Style Guide
The PCOM Editorial Style Guide (PDF) helps College communicators follow a style that is consistent and appropriate for
print and online materials written for and about PCOM. In general, PCOM uses The Associated Press Stylebook for published content. PCOM's editorial guide covers items not mentioned in the AP
stylebook, notes items you will likely encounter and indicates exceptions.
The PCOM website is one of the most important communication and marketing tools for
the entire College community. PCOM's Website Content Guidelines explain how the web team and the College's departments review, update and develop
content. The web team is available to assist with content development, updates (including
program pages, faculty pages and event listings), page creation and more.
Research Poster Guidelines
Our office assists students, faculty and staff with printing research posters and
ensuring PCOM's logos and brand elements are used correctly.
Research Poster Guidelines (PDF)
The research poster request form can be found in myPCOM.