Style Guidelines and Resources 
Marketing and Communications

The Office of Marketing and Communications provides comprehensive resources to ensure all communications consistently reflect PCOM’s identity and standards. These resources outline proper use of the College’s logo, brand elements, writing style, digital platforms and more.

PCOM students, faculty and staff can access these guidelines on the Office of Marketing and Communications internal website (PCOM login required for access). External vendors, contractors and other partners may request copies of the guidelines listed below by emailing communications@pcom.edu

Brand Style Guide

The PCOM brand is our College's story and how our students, employees, peers and external audiences think, feel and respond when they hear "PCOM." The PCOM Brand Style Guide explains our positioning statement, focus pillars, tone, trademarks and more.

Digital Style Guide

The purpose of the PCOM Digital Style Guide is to ensure consistent brand usage across the College's online channels including websites, digital ads, social media channels and email communications.

Editorial Style Guide

The PCOM Editorial Style Guide helps College communicators follow a style that is consistent and appropriate for print and online materials written for and about PCOM. In general, PCOM uses The Associated Press Stylebook for published content. PCOM's editorial guide covers items not mentioned in the AP stylebook, notes items you will likely encounter, and indicates exceptions.

Graphic Style Guide

The PCOM Graphic Style Guide has been created to serve as a resource for printed and online materials for PCOM and its additional locations. Use of this style guide will ensure that a consistent image of PCOM is presented by internally and externally.

Social Media Style Guide

The PCOM Social Media Style Guide is designed to help the PCOM community make appropriate decisions when participating in social media initiatives and activities either personally or on behalf of the College. This guide serves as a complement to PCOM's existing Social Media Policy.

Web Guidelines

PCOM's Website Content Guidelines explain how the web team and the College's departments review, update and develop content. The web team is available to assist with PCOM.edu content development, updates (including program pages, faculty pages and event listings), page creation and more.