The PCOM Brand

AACOM, CUPRAP and Higher Education Marketing Logos; Check out our award-winning work from the following organizations.

Philadelphia College of Osteopathic Medicine is more than a college—it is also a brand.

Our brand is not just our logo, colors, photos, or advertising. While those are all part of it, they are not all of it.

Our brand is our entire story. It’s the story of unique experiences you can’t find elsewhere. It’s the story of instructors who see the whole student, and teach them to see the whole patient. It’s a story about the kind of health care that humanity needs, and the students, faculty, staff, and alumni who are using it to build a healthier world.

PCOM's Office of Marketing and Communications recently earned a number of honors related to creative work, some of which is connected with the launch of the brand. 

What is a brand?

A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: Philadelphia College of Osteopathic Medicine.

Our brand is our entire story.

Keep in mind that this perception looks and feels different to each individual.

Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about PCOM, for the better.

How did we develop the PCOM brand?

Through a discovery process. PCOM engaged with brand agency 160over90 and interviewed students, faculty, staff and administrators. That process led to the development of PCOM's new brand.

Examples in the marketplace

The new brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of the institution. The new brand better solidifies PCOM's place as a leader in educating the most effective and competent physicians and providers in this changing world of health care.

Video spots

PCOM Video Spot


GA-PCOM Video Spot


#WhyIDO: PCOM Celebrates National Osteopathic Medicine Week


#WhyIDO: GA-PCOM Celebrates NOM Week 2018


PCOM's Cathy Hatcher, PhD, discusses her research on reelin signaling in coronary vessel formation

Award winner

 

Print advertisements

 PCOM Georgia Training the Front Lines of Health print advertisement

 

PCOM - The Art and Science of Health Starts Here print advertisement

 

PCOM South Georgia - Good Doctors Make Great Neighbors print advertisement

  

PCOM Forensic Medicine program print advertisement

 

Brochures

Examples of PCOM Admissions brochures

Social media

PCOM Social Media ad example

  PCOM - Happy National Primary Care Week - instagram post example

PCOM - Watch live coverage of commencement on Facebook - instagram post example

PCOM instagram post example
PCOM - Instagram Story Takeover - Twitter tweet example

PCOM - Twitter tweet example

Award winner

Billboards

PCOM - Specialize in the Big Picture - Outdoor billboard

PCOM - Seeing the Big Picture - Outdoor billboard

PCOM Georgia - Pharmacists Solve Everyday Problems Every Day - Outdoor billboard

PCOM - Reverse Psychology is Totally a Thing - outdoor billboard

PCOM Outdoor Billboard - Mozart Doesn't Make Your Babies Smarter

Transit system advertisements

PCOM advertisement on the side of a SEPTA bus

PCOM advertisement on the rear of a SEPTA bus 

 

PCOM Transit Shelter Advertisement

   

PCOM Transit Shelter Advertisement

Digital advertisements

PCOM Vertical Digital Advertisement - An Education Centered in Humanity PCOM Georgia Vertical Digital Banner - Explore a Meaningful Career in Medicine PCOM Vertical Digital Banner - Speacialize in the Big Picture

 

Signage

PCOM signage along City Avenue sidewalk

PCOM Georgia Physical Therapy building signage

PCOM South Georgia groundbreaking event signage

Publications

Photos of featured stories from PCOM Digest Magazine publication

Stationery

Stationary

 

Swag

Student wearing PCOM swag posing in front of SEPTA bus with PCOM ad.

 

Apparel kiosk selling PCOM clothing, accessories and other swag.

 

PCOM Georgia student posing with PCOM Georgia swag

 

The Brand in Action

A series of videos serves to showcase the PCOM brand. Check out the promotional videos for each campus below, and view Student Story videos on PCOM's YouTube channel.

CONTACT US

Office of Marketing and Communications
Phone: 215-871-6300 | Email: communications@pcom.edu


Wendy Romano
Chief Marketing and Communications Officer

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