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PCOM Brand

The look, feel and voice of the College

The PCOM Brand

Philadelphia College of Osteopathic Medicine is more than a college—it is also a brand. Our brand is not just our logo, colors, photos or advertising. While those are all part of it, they are not all of it.

Our brand is our entire story. It’s the story of unique experiences you can’t find elsewhere. It’s the story of instructors who see the whole student, and teach them to see the whole patient. It’s a story about the kind of health care that humanity needs, and the students, faculty, staff and alumni who are using it to build a healthier world.

PCOM's Office of Marketing and Communications has earned numerous honors related to creative work, some of which is connected with the launch of the brand.

What is a brand?

A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: Philadelphia College of Osteopathic Medicine. Our brand is our entire story.

Keep in mind that this perception looks and feels different to each individual. Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about PCOM, for the better.

How did we develop the PCOM brand?

Through a discovery process. PCOM engaged with brand agency 160over90 and interviewed students, faculty, staff and administrators. That process led to the development of PCOM's brand.

Examples in the marketplace

The brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of PCOM. It solidifies PCOM's place as a leader in health education and represents how the institution is shaping the future of health.

Videos

View our latest videos on PCOM's YouTube channel or learn about our student stories.

Artwork of a gold medal and text "award winner"

Social Media

Explore our most recent social media posts and campaigns on our social wall or visit our social media directory.

PCOM brand social media post of a graduating DO holding up a sign.

PCOM Georgia brand social media post of a medical student wearing a face mask.

PCOM South Georgia brand social media post of two female med students receiving awards.

PCOM brand social media post of students celebrating their residency matches.

PCOM South Georgia brand social media post of students smiling during an examination lab.

Artwork of a gold medal and text "award winner"

Digital Advertisements

These are examples of digital advertisements that display on websites and social media feeds.

PCOM digital ad with a young woman's face and the text "Shaping Health Care for a Brighter Future"
PCOM digital ad with a female student looking up and the text "A Brighter World Starts with the Mind: Psychology at PCOM.edu"
PCOM Georgia digital ad with bright text over a blue background saying "Earn Your Master of Science in Biomedical Sciences"
PCOM Georgia digital ad with a grad student smiling and the text "Whole Person Education for a Healthier World"
PCOM South Georgia digital ad showing a med student working with lab equipment and text promoting an open house event
PCOM digital ad showing a stylized human vertebrae and text promoting a open house events
PCOM vertical digital ad with a female grad student looking up and the text "Humanity is Shaping Health Care for a Brighter Future"

Billboards

You can view our billboards on roadways around Philadelphia, PA, as well as Suwanee and Moultrie, GA.

PCOM billboard showing a female surgeon wearing PPE and putting on her safety glasses with the text: "PCOM, An Education Fueled by Humanity"

PCOM billboard showing a female grad student looking up at the text "A Brighter World Starts with the Mind"

PCOM billboard with a young man grad student smiling and the text "Humanity is Whole Person Education for a Healthier World"

PCOM Georgia billboard with branded colors and text reading: "Thank You Healthcare Heroes, You Inspire Us!"

PCOM billboard with branded art and text reading: "Celebrating the DO Class of 2020, We are PCOM Proud, #PCOMgrad

PCOM South Georgia billboard showing the front of the campus building and the text "An Education in Whole-Person Health Right Here in South Georgia"

Artwork of a gold medal and text "award winner"

Print Advertisements

Our print advertisements can be found in higher education publications.

PCOM South Georgia print ad showing the front of campus, medical students smiling and the text: "Educating Future Physicians Right Here in South Georgia" PCOM Georgia print ad featuring a female grad student smiling and the text: "Humanity is Shaping Health Care for a Brighter Future. Discover an Educatio in Whole Person Health"

PCOM print ad featuring a female grad student looking up and the text: "An Education Centered in Humanity"

Brochures

The Office of Admissions uses printed program brochures at college fairs and other admissions events.

Photo of three PCOM admissions brochures highlighting the College's various degree programs.

Digital versions of these program brochures can be found below.

Publications

Digest, PCOM's magazine for alumni, community members and friends, reports on professional trends in health care and osteopathic medicine.

Photos of featured stories from PCOM Digest Magazine publication

Artwork of a gold medal and text "award winner"

CONTACT US

Office of Marketing and Communications
Phone: 215-871-6300 | Email: communications@pcom.edu


Wendy Romano
Chief Marketing and Communications Officer

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