Philadelphia College of Osteopathic Medicine is more than a college—it is also a brand.
Our brand is not just our logo, colors, photos or advertising. While those are all
part of it, they are not all of it.
Our brand is our entire story. It’s the story of unique experiences you can’t find
elsewhere. It’s the story of instructors who see the whole student, and teach them
to see the whole patient. It’s a story about the kind of health care that humanity
needs, and the students, faculty, staff and alumni who are using it to build a healthier
A brand is a personal perception. Simply put, our brand is what students, employees,
community members, peers, and outside observers think, feel, and respond to when they
hear the words: Philadelphia College of Osteopathic Medicine. Our brand is our entire
Keep in mind that this perception looks and feels different to each individual. Ultimately,
by creating a strong and versatile brand, we continue to shape the way people think
and feel about PCOM, for the better.
How did we develop the PCOM brand?
Through a discovery process. PCOM engaged with brand agency 160over90 and interviewed students, faculty, staff and administrators. That process led to
the development of PCOM's brand.
Examples in the marketplace
The brand features bold design elements, colors and photography, along with a philosophy
that fully encompasses the many unique facets of PCOM. It solidifies PCOM's place
as a leader in health education and represents how the institution is shaping the
future of health.
Digest, PCOM's magazine for alumni, community members and friends, reports on professional
trends in health care and osteopathic medicine.
The PCOM Perspectives podcast is hosted by the College's President and CEO Jay Feldstein, DO '81. In this monthly
podcast, Dr. Feldstein meets with students, faculty and staff from PCOM's three locations
to discuss health care, research and other topics.