The PCOM Brand | Philadelphia College of Osteopathic Medicine
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PCOM Brand

The look, feel and voice of the College

The PCOM Brand

Philadelphia College of Osteopathic Medicine is more than a college—it is also a brand. Our brand is not just our logo, colors, photos or advertising. While those are all part of it, they are not all of it.

Our brand is our entire story. It's the story of unique experiences you can't find elsewhere. It's the story of instructors who see the whole student, and teach them to see the whole patient. It's a story about the kind of health care that humanity needs, and the students, faculty, staff and alumni who are using it to build a healthier world.

PCOM's Office of Marketing and Communications has earned numerous honors related to creative work, some of which is connected with the launch of the brand.

What is a brand?

A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: Philadelphia College of Osteopathic Medicine. Our brand is our entire story.

Keep in mind that this perception looks and feels different to each individual. Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about PCOM, for the better.

How did we develop the PCOM brand?

PCOM engaged with brand agency 160over90 through a development process that included interviews with students, faculty, staff and administrators.

Examples in the marketplace

The brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of PCOM. It solidifies PCOM's place as a leader in health education and represents how the institution is shaping the future of health.

PCOM marketplace billboard in the Philadelphia region
PCOM print advertisement
Example of PCOM Digest print magazine covers and layouts
Billboard congratulating the Class of 2023 in the Philadelphia region
Digital ad highlighting PCOM's academic programs whole-person health billboard campaign

Contact Info

The Office of Marketing and Communications
4170 City Avenue
Philadelphia, PA 19131
Phone: 215-871-6300 | Email:

Wendy Romano
Chief Marketing and Communications Officer
View staff listing