The PCOM Brand

PCOM's brand is built around four core ideas that define the institution and guide how we communicate.

A Collective of Healthcare Champions

PCOM is a community of students, faculty, staff, alumni and healthcare professionals who share a commitment to improving health. Across our campuses and healthcare centers, we prepare leaders who understand that effective care requires knowledge, connection, collaboration and purpose.

Advancing the Whole

Rooted in the osteopathic tradition, PCOM approaches health through a wider lens. Our academic programs, clinical services and community initiatives emphasize whole-person care, prevention, wellness and the connections between individuals and the communities around them.

Empowering Versatility

PCOM prepares students to serve in a changing healthcare environment. Through rigorous academic programs, clinical training, research opportunities and interprofessional learning, students develop the knowledge and adaptability needed to work across disciplines, settings and communities.

For the Well-Being of Humanity

The purpose of PCOM's work extends beyond education alone. By preparing healthcare professionals who lead with skill, empathy and understanding, PCOM contributes to stronger communities and a more effective, compassionate healthcare system.

PCOM communications should be clear, purposeful and grounded in the institution’s mission. The brand voice is guided by five qualities:

Collaborative

We emphasize connection, shared knowledge and the collective work of improving health.

Prestigious

We reflect PCOM’s history, academic strength and long-standing role in health education.

Innovative

We communicate progress, adaptability and forward-looking approaches to healthcare education.

Empathetic

We recognize the human impact of health, education and care.

Passionate

We convey commitment to students, patients, communities and the future of healthcare.

Consistent use of the PCOM brand strengthens recognition and trust. Whether someone is learning about an academic program, visiting a healthcare center, attending an event, reading a news article or engaging with PCOM on social media, the experience should reflect the same institutional identity.

A unified brand helps PCOM:

• Communicate clearly across campuses, programs and audiences.
• Strengthen recognition of the institution and its mission.
• Support recruitment, reputation and community engagement.
• Present a consistent understanding of whole-person health.
• Reinforce the connection between PCOM's history, programs and future direction.

The Office of Marketing and Communications provides guidance for applying the PCOM brand across institutional communications. This includes support for messaging, design standards, visual identity, web content, publications, advertising and other external-facing materials.

For questions about PCOM brand standards or communications guidance, contact:

Office of Marketing and Communications
Philadelphia College of Osteopathic Medicine
4170 City Avenue
Philadelphia, PA 19131
Phone: 215-871-6300
Email: communications@pcom.edu