Frequently Asked Questions
Cohesive Identity System

 

Why was a cohesive identity system created?

As the College expanded and introduced new locations, a need arose to develop a [simple] naming convention that worked across all locations (different states and demographics). This need resulted in the foundation of a cohesive identity system.

How should I refer to the names of the various College locations?

The College's campus, branch campus, and additional location names are as follows:

Why was GA-PCOM renamed?

The name PCOM Georgia (formerly Georgia Campus - Philadelphia College of Osteopathic Medicine or GA-PCOM) is reflective of our cohesive identity system that can grow with additional locations and will strengthen the overall College brand. In addition, the change to PCOM Georgia more simply and accurately describes the College's presence in the state of Georgia and better speaks to the breadth and depth of the region the College serves.

Where can I obtain additional information about the cohesive identity system?

Students, faculty and staff should consult the PCOM Graphic Style Guide and PCOM Editorial Style Guide located on myPCOM (see the "Marketing Templates, Guides and Policies" section on the Documents and Forms page). The Office of Marketing and Communications is also available to serve as a resource and to provide guidance. Email communications@pcom.edu.