PCOM Takes Home Higher Education Marketing Awards


July 13, 2021

PCOM outdoor billboard digital art showing a physician wearing protective surgery gear


Philadelphia College of Osteopathic Medicine (PCOM) was honored recently with multiple awards across a range of categories in the 2021 CUPPIE Awards, an annual awards program organized by the College and University Public Relations and Associated Professionals (CUPRAP). PCOM’s Office of Marketing and Communications received Gold, Silver, and Bronze awards for creative works ranging from Digest Magazine features, outdoor billboard advertising, virtual tours, and more.

“Our role at PCOM is to support the College’s mission and increase the reach of our brand and institutional reputation,” said Wendy Romano, chief marketing and communications officer at PCOM. “These honors, while most certainly not why we do the work, are validation from our peers in the industry that what we do is critically important to achieving success as an institution.”

PCOM’s submissions were among 357 entries from universities, agencies and providers of private, specialized and secondary education and accreditation from across the U.S. The entries covered work completed between December 1, 2019 and December 31, 2020, and this year included a special COVID-19 category.

The CUPPIE award selections are in addition awards from the American Association of Osteopathic Medicine’s (AACOM) Excellence in Communication Awards, held in May, in which PCOM was named the winner of four awards honoring the College’s marketing and communications efforts. The AACOM awards program is designed to recognize the important role communications plays in advancing osteopathic medical education and the profession. It also seeks to inspire higher levels of performance among AACOM members.

2021 CUPPIE Awards
  • Gold Award: PCOM Brand Awareness – Psychology
  • Gold Award: PCOM PA and GA Billboard – “Fueled by Humanity”
  • Silver Award: Book: PCOM Heroes of the Front Lines
  • Bronze Award: “A Message of Thanks” PCOM President and CEO Jay Feldstein, DO ‘81
  • Bronze Award: 360° Video: Look Inside PCOM
  • Silver Award: “Pass the Stethoscope” for Women in Medicine Month
AACOM 2021 Excellence in Communications Awards

In addition to the honors from CUPRAP and AACOM, PCOM was earlier this year named a winner in multiple categories in the Collegiate Advertising Awards and the Educational Advertising Awards.

Learn more about PCOM's Office of Marketing and Communications and other recent awards.

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  • About Philadelphia College of Osteopathic Medicine

    Founded in 1899, Philadelphia College of Osteopathic Medicine (PCOM) has trained thousands of highly competent, caring physicians, health practitioners and behavioral scientists who practice a “whole person” approach to care—treating people, not just symptoms. PCOM operates three campuses (PCOM, PCOM Georgia and PCOM South Georgia) and offers doctoral degrees in clinical psychology, osteopathic medicine, pharmacy, physical therapy and school psychology, and graduate degrees in biomedical sciences, forensic medicine, mental health counseling, organizational development and leadership, physician assistant studies, school psychology, and public health management and administration. PCOM students learn the importance of health promotion, research, education and service to the community. Through its community-based Healthcare Centers, PCOM provides care to medically underserved populations. For more information, visit pcom.edu or call 215-871-6100.

    For more information, contact:
    Daniel McCunney
    Associate Director, News and Media Relations
    Email: danielmc1@pcom.edu
    Office: 215-871-6304 | Cell: 267-449-1360

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