PCOM Works With 'Coolest' Firms on New Look and FeelNovember 19, 2015
Two local companies, 160/90 and Seer Interactive, were recently named by Philadelphia magazine as two of the city’s “coolest companies,” noting their fresh ideas and innovative
approaches to marketing and website analytics, respectively.
PCOM has contracted with both of these in-demand companies for its completely overhauled
brand, as well as the new pcom.edu, which launched in late October.
For the past year, PCOM has worked closely with 160/90 to design a new brand for the
College—one that better solidifies its place as a leader in educating the most effective
and competent physicians and health care providers in this changing world of healthcare.
The new brand features bold design elements, colors and photography, along with a
philosophy that fully encompasses the many unique facets of the institution.
A billboard (pictured above) created to raise awareness of the College during the
historic Pope visit in Philadelphia incorporated many of those elements into its design
and garnered several mentions of the College on social media. That billboard was part
of the first phase of a rollout that includes digital signage, additional billboards,
and bus and radio advertisements.
In addition, Seer Interactive played a role in supporting the redesign of pcom.edu
by providing guidance and best practices related to website analytics (to best determine
the activities of visitors to the site) as well as implementation of those best practices.
Seer and PCOM will continue to work together on further metrics related to visitor
behavior and tracking opportunities. (For the actual look, feel and function of the
website, PCOM contracted with Paskill, Stapleton & Lord, a renowned marketing firm
specializing in higher education; previously, they worked on the development of PCOM’s
The new pcom.edu is far more user-friendly, with vastly improved layout and functionality,
and integration of high-quality video into the site. Questions or comments about the
new site can be emailed to: email@example.com.
About Philadelphia College of Osteopathic Medicine
Founded in 1899, Philadelphia College of Osteopathic Medicine (PCOM) has trained thousands
of highly competent, caring physicians, health practitioners and behavioral scientists
who practice a “whole person” approach to care—treating people, not just symptoms.
PCOM operates three campuses (PCOM, PCOM Georgia and PCOM South Georgia) and offers doctoral degrees in clinical psychology, educational psychology, osteopathic
medicine, pharmacy, physical therapy and school psychology, and graduate degrees in
applied behavior analysis, applied positive psychology, biomedical sciences, forensic
medicine, medical laboratory science, mental health counseling, non profit leadership
and population health management, organizational development and leadership, physician
assistant studies, school psychology, and public health management and administration.
PCOM students learn the importance of health promotion, research, education and service
to the community. Through its community-based Healthcare Centers, PCOM provides care
to medically underserved populations. For more information, visit pcom.edu or call 215-871-6100.
For more information, contact:
Associate Director, News and Media Relations
Office: 215-871-6304 | Cell: