Two local companies, 160/90 and Seer Interactive, were recently named by Philadelphia magazine as two of the city’s “coolest companies,” noting their fresh ideas and innovative approaches to marketing and website analytics, respectively.
PCOM has contracted with both of these in-demand companies for its completely overhauled brand, as well as the new pcom.edu, which launched in late October.
For the past year, PCOM has worked closely with 160/90 to design a new brand for the College—one that better solidifies its place as a leader in educating the most effective and competent physicians and health care providers in this changing world of healthcare. The new brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of the institution.
A billboard (pictured above) created to raise awareness of the College during the historic Pope visit in Philadelphia incorporated many of those elements into its design and garnered several mentions of the College on social media. That billboard was part of the first phase of a rollout that includes digital signage, additional billboards, and bus and radio advertisements.
In addition, Seer Interactive played a role in supporting the redesign of pcom.edu by providing guidance and best practices related to website analytics (to best determine the activities of visitors to the site) as well as implementation of those best practices. Seer and PCOM will continue to work together on further metrics related to visitor behavior and tracking opportunities. (For the actual look, feel and function of the website, PCOM contracted with Paskill, Stapleton & Lord, a renowned marketing firm specializing in higher education; previously, they worked on the development of PCOM’s Admissions microsite.)
The new pcom.edu is far more user-friendly, with vastly improved layout and functionality, and integration of high-quality video into the site. Questions or comments about the new site can be emailed to: email@example.com.
Founded in 1899, Philadelphia College of Osteopathic Medicine has trained thousands of highly competent, caring physicians, health practitioners and behavioral scientists who practice a “whole person” approach to care—treating people, not just symptoms. PCOM offers doctorate degrees in educational psychology, osteopathic medicine, pharmacy, physical therapy and psychology, and graduate degrees in aging and long-term care administration, biomedical sciences, forensic medicine, mental health counseling, organizational development and leadership, physician assistant studies and school psychology. Our students learn the importance of health promotion, research, education and service to the community. Through its community-based Healthcare Centers, PCOM provides care to medically underserved populations in inner-city and rural locations. For more information, visit pcom.edu.
Associate Director, News and Media Relations
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