Philadelphia College of Osteopathic Medicine's brand reflects who we are, what we do and why our work matters.
Our brand is more than a logo, color palette or design system. It is the way PCOM communicates its role in health education, patient care, community service and whole-person wellness. It helps ensure that students, employees, alumni, patients, partners and community members encounter a clear and consistent understanding of PCOM across campuses, programs and communications.
At the center of the PCOM brand is a simple idea: Health is Everything.
Health affects every part of life—individual well-being, family stability, community strength and future opportunity. At PCOM, this belief is reflected in our commitment to whole-person health, interdisciplinary education and service to the communities we reach.
PCOM's brand is built around four core ideas that define the institution and guide how we communicate.
PCOM is a community of students, faculty, staff, alumni and healthcare professionals who share a commitment to improving health. Across our campuses and healthcare centers, we prepare leaders who understand that effective care requires knowledge, connection, collaboration and purpose.
Rooted in the osteopathic tradition, PCOM approaches health through a wider lens. Our academic programs, clinical services and community initiatives emphasize whole-person care, prevention, wellness and the connections between individuals and the communities around them.
PCOM prepares students to serve in a changing healthcare environment. Through rigorous academic programs, clinical training, research opportunities and interprofessional learning, students develop the knowledge and adaptability needed to work across disciplines, settings and communities.
The purpose of PCOM's work extends beyond education alone. By preparing healthcare professionals who lead with skill, empathy and understanding, PCOM contributes to stronger communities and a more effective, compassionate healthcare system.
PCOM communications should be clear, purposeful and grounded in the institution’s mission. The brand voice is guided by five qualities:
We emphasize connection, shared knowledge and the collective work of improving health.
We reflect PCOM’s history, academic strength and long-standing role in health education.
We communicate progress, adaptability and forward-looking approaches to healthcare education.
We recognize the human impact of health, education and care.
We convey commitment to students, patients, communities and the future of healthcare.
Consistent use of the PCOM brand strengthens recognition and trust. Whether someone is learning about an academic program, visiting a healthcare center, attending an event, reading a news article or engaging with PCOM on social media, the experience should reflect the same institutional identity.
A unified brand helps PCOM:
The Office of Marketing and Communications provides guidance for applying the PCOM brand across institutional communications. This includes support for messaging, design standards, visual identity, web content, publications, advertising and other external-facing materials.
For questions about PCOM brand standards or communications guidance, contact:
Office of Marketing and Communications
Philadelphia College of Osteopathic Medicine
4170 City Avenue
Philadelphia, PA 19131
Phone: 215-871-6300
Email: communications@pcom.edu
4170 City Avenue
Philadelphia, PA 19131
Phone: 215-871-6300 | Email: communications@pcom.edu
Chief Marketing and Communications Officer
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