Lisa Finkelstein, DO ’87 
PCOM Heroes of the Front Line
April 28, 2020Medical Director, Telehealth, St. John’s Health, Jackson, Wyoming
                  
                  “My motto used to be: ‘Telemedicine is medicine.’ Today I say, ‘It takes a pandemic!’
                     Even in Teton County, Wyoming, with 10,000 full time residents, we’ve had 95 COVID-19
                     cases since late April, with one death. Now we’re concerned about the arrival of tourists
                     in May for the annual hunt in the mountains for antlers shed by elk each spring. Jackson
                     Hole, the parks and restaurants are closed for social distancing, but the governor
                     decided not to cancel the state’s signature event. We’re worried hundreds will come
                     to find a rack, and bring the disease with them. … When I came out here to this very
                     rural state 17 years ago to practice urology, I traveled long distances to see patients.
                     One clinic was 75 miles away—through Hoback Canyon—via a road closed at times by avalanches.
                     Another clinic was either a four-hour drive or a flight on a twin-engine King Air
                     turboprop. … We launched our first telemedicine initiative in 2010, but the technology
                     was not ready for prime time. It was frustration after frustration. … Two years ago,
                     when the technology had improved, I became president of the Wyoming Medical Society.
                     Telemedicine was my initiative. I led by example, with a HIPAA-complaint Zoom license,
                     and virtual visits with patients hundreds of miles away. I spoke to the Legislature.
                     I spoke to the governor. I traveled the state to get physicians on board. It was like
                     pushing a rock up the Grand Teton. … I had grueling conversations with doctors so
                     resistant to change. But my hospital network backed it. A Wyoming state grant that
                     sponsored 500 Zoom licenses for telemedicine technology meant a good network was in
                     place when the pandemic struck. Then we tripled the number of licenses in six weeks.
                     The house is burning down. What was just dribs and drabs is now a firehose.…From the
                     start, Medicaid and Blue Cross gave us parity on telemedicine visits. Remote patient
                     monitoring is the next step. It is reliable. Patients will be set up with a pulse
                     ox, thermometer, blood pressure cuff, scale. There are telestethoscopes that read
                     heart beats over a smartphone and digital devices that look into eyes and ears. …
                     Patients love the convenience. They don’t have to take the day off to be seen. They
                     can even do tele-visits from work. It takes stress off being sick. I can do 80 percent
                     of my exams with eyes on my patient over Zoom. … I really believe that the coronavirus
                     crisis marks a before and after in telemedicine. Once the dust settles, physicians
                     who incorporate telemedicine into their practices will have a leg up. … My next initiative
                     focuses on telemedicine education for medical students and residents. It goes back
                     to my motto: “Telemedicine is medicine.” The paradigm has shifted."
                  
                  As told to David McKay Wilson
April 28, 2020
                  
                   
                  
                  About Digest Magazine
                  
                  Digest, the magazine for alumni and friends of Philadelphia College of Osteopathic Medicine,
                     is published by the Office of Marketing and Communications. The magazine reports on
                     osteopathic and other professional trends of interest to alumni of the College’s Doctor of Osteopathic Medicine (DO) and graduate programs at PCOM, PCOM Georgia and PCOM South Georgia.