How Dr. Bruce Feinberg Brings Evidence-Based Medicine to Radio
In Their Words
August 25, 2026
By Alexis Martina
Bruce Feinberg, DO ’82, has carved out a unique space in the media landscape, blending medical expertise with accessible public education. As the host of the popular radio show and podcast “The Weekly Check-Up” on 95.5 WSB Atlanta’s News and Talk, Dr. Feinberg has created a trusted platform that helps audiences better understand complex medical topics.
Q: Why did you decide to start a podcast?
A: Following my fellowship at MD Anderson Cancer Center, I founded and was sole managing partner of an oncology and hematology practice in Georgia. Twenty-three years, 49 associates and 600 staff later I reached a point where I knew it was time for a new chapter. Shortly after becoming the chief medical officer for a Fortune 20 company I was offered the opportunity to host a Sunday radio show on 95.5 WSB Atlanta’s News and Talk called “The Weekly Check-Up,” focused entirely on conversations about medicine.
Over time, my show evolved from one hour to two hours featuring a wide variety of guests and medical professionals. Wanting to expand the reach of these conversations, I thought to myself, ‘Why can’t I do a podcast? What’s stopping me?’ That idea became the catalyst. I collaborated with the show’s production team, had my son create a musical intro and outro, and got to work building the podcast.
Q: What is one of your favorite moments from “The Weekly Check-Up”?
A: We had an unexpected sponsorship from a local veterinary practice whose veterinarians became some of my favorite guests for more than six years. During one episode, a caller phoned in with concerns about her 15-year-old goldfish. While the veterinarian hesitated to take the call, I couldn’t resist—it sounded like the fish might be a Guinness World Record contender. The conversation became an opportunity to discuss palliative care in fish through the lens of comparative physiology and connect it to human health care. At the time, conversations around end-of-life care in medicine had become highly politicized, so it was a unique and surprisingly effective way to engage listeners in a difficult but important topic.
Q: How do you approach medical misinformation?
A: Ethical journalism is incredibly important to me, and I always focus on the science behind the topics we discuss. I look at what has been tested, studied, repeated and proven. I do not want to provide a platform for medical theories of dubious origin simply because they generate attention. I never want the show to become sensationalized. Instead, I want it to help guide people through medical decision-making and serve as a trusted source of reliable information. That, to me, is one of the most effective ways to combat misinformation: becoming a medical professional people trust to provide accurate, evidence-based insight.
Q: What is the biggest challenge for current and future medical professionals when it comes to misinformation?
A: Medical professionals are not immune to misinformation. As physicians, our professional oath requires us to stay informed and remain committed to evidence-based medicine. That responsibility starts at the individual level, which can be difficult given the myriad pressures practicing physicians face, but it is essential for both patient safety and the integrity of the profession.
Listen to Dr. Feinberg’s “The Weekly Check-Up” on 95.5 WSB Atlanta’s News and Talk every Sunday from 3-5 p.m. and stream the podcast on Spotify, Apple Podcasts and Castbox.