The PCOM Brand


Philadelphia College of Osteopathic Medicine is more than a college — it is also a brand.

Our brand is not just our logo, colors, photos, or advertising. While those are all part of it, they are not all of it.

Our brand is our entire story. It’s the story of unique experiences you can’t find elsewhere. It’s the story of instructors who see the whole student, and teach them to see the whole patient. It’s a story about the kind of health care that humanity needs, and the students, faculty, staff, and alumni who are using it to build a healthier world.

PCOM's Office of Marketing and Communications has recently earned a number of honors related to creative work, some of which is connected with the launch of the brand. (Click the graphic at right to enlarge.)


What is a brand?

A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: Philadelphia College of Osteopathic Medicine.

Our brand is our entire story.

Keep in mind that this perception looks and feels different to each individual.

Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about PCOM, for the better.

How did we develop the PCOM brand?

Through a discovery process. PCOM engaged with brand agency 160over90 and interviewed students, faculty, staff, and administrators. That process led to the development of PCOM's new brand.

What does the new brand sound like?

You may have already heard radio advertisements from our brand rollout. Click the links to hear examples:

What does the new brand look like?

See below for examples of artwork that embody the new brand's look and feel.


Examples in the marketplace

Check back frequently as we update this page to showcase new imagery.

brand item georgia

Billboard design.



Transit shelter advertisement.


Georgia ad

Digital advertisement.


Business card

Business card designs.


Transit ad

Transit advertisement.


Georgia ad

Print advertisement.


Bus ad

Bus advertisement.



Poster design.


Launching the New Brand

In September 2015, PCOM announced the new brand to the PCOM community. Over the course of a year, PCOM worked with a Philadelphia branding agency, 160over90, to develop the new brand. Elements of the new brand design and concepts could be seen in the new website, which launched in October 2015, and in a billboard that was created specifically for the pope's historic visit to Philadelphia in late September 2015.


Billboard design for September 2015 pope visit.


The new brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of the institution. The new brand better solidifies PCOM's place as a leader in educating the most effective and competent physicians and providers in this changing world of health care.



The Brand in Action

A series of videos serves to showcase the PCOM brand. Check out the promotional videos for each campus below, and view Student Story videos on PCOM's YouTube channel.



For more information, contact the Office of Marketing and Communications at 215-871-6300 or