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  Academic Programs

Brent Rollins, PhD, RPh

Brent Rollins, PhD, RPh

Assistant Professor of Pharmacy Administration

Contact
Ph: 678-407-7342
FX: 678-407-7347
E-mail: brentro@pcom.edu

Education

PhD, University of Georgia, 2009
Pharmacy Administration
BS Pharmacy, Ohio Northern University, 2004

Selected Publications

Books & Book Chapters

Rollins BL, Perri M (Editors). Pharmaceutical Marketing. 2013. 1st Edition. Boston, MA; Jones and Bartlett Publishers. (12 total chapters)

Herist KN, Rollins BL, Wade, W. Cents and Sensibility: Understanding the Numbers. In: Pharmacy Management, Leadership, Marketing and Finance. Chisholm-Burns MA, Vaillancourt AM, Shepherd M editors. 2012. 2nd Edition. Boston, MA; Jones and Bartlett Publishers.

Herist KN, Rollins BL, Chisholm-Burns MA. Personal Finance. In: Pharmacy Management, Leadership, Marketing and Finance. Chisholm-Burns MA, Vaillancourt AM, Shepherd M editors. 2012. 2nd Edition. Boston, MA; Jones and Bartlett Publishers.

Herist KN, Rollins BL, Perri M. Financial Analysis in Pharmacy Practice. 2011. London, UK: Pharmaceutical Press, Inc. (9 total chapters)

Peer Reviewed

Rollins BL, Gunturi R, Sullivan DL. Assessing the value of a community pharmacy simulation program in a Pharmacy Administration course. American Journal of Pharmaceutical Education – In press 2014.

Rollins BL, Bhutada NS. Celebrity Endorsement of Prescription Pharmaceuticals: Does It Matter When a Brand Is Not Involved? International Journal of Pharmaceutical and Healthcare Marketing Direct-to-Consumer Advertising – In press 2013.

Rollins BL, Ramakrishnan S, Perri M. Direct-to-Consumer Advertising of Predictive Genetic Tests: A Health Belief Model Based Examination of Consumer Response. Health Marketing Quarterly – In press 2013.

Rollins BL, Ramakrishnan S, Perri M. An Experimental Examination of Consumer Attitudes, Behavioral Intentions and Information Search Behavior after Viewing a Predictive Genetic Test Direct-to-Consumer Advertisement. International Journal of Pharmaceutical and Healthcare Marketing 2013; 7(3): 285-295.

Rollins BL, Broedel-Zaugg K, Reiselman J, Sullivan DL. Assessment of Pharmacy Students’ Business Management Knowledge: Would Exclusion of Business Management Topics Be Detrimental to Pharmacy Curricula? Currents in Pharmacy Teaching and Learning 2012; 4(3): 197-201.

Ramakrishnan S, Rollins BL, Perri M. Direct-to-consumer advertising of predictive genetic tests: using the theory of reasoned action to examine consumer behavioral intentions and information seeking behavior.Journal of Health & Mass Communications 2011; 3(1-4): 30-45.

Rollins BL, King KW, Zinkhan G, Perri M. Non-branded or branded direct-to-consumer prescription drug advertising – which is more effective? Health Marketing Quarterly 2011; 28(1): 86-98.
Highlighted in popular pharmaceutical industry blog, Pharmalot, on 3-8-2011

Rollins BL, King KW, Zinkhan G, Perri M. Drug inquiry intent and information seeking behavior: a comparison of non-branded versus branded direct-to-consumer prescription advertisements. Drug Information Journal 2010; 44(6): 673-83.

Rollins BL and Perri M. To brand or not to brand? Pharmaceutical Executive 2010 September; 80-82.

Rollins BL and Sullivan DL. Evaluating consumer understanding of two patient instructions for use inserts provided by manufacturers. Drug Information Journal 2005; 39(1): 43-51.
Chosen as the CE article for that month’s publication.

Non-Peer Reviewed

Rollins BL and Sullivan DL. MTM in Pharmacy Education: A Case Study. Pharmacy Today 2011; 17(10): 80.

Selected Presentations

Rollins BL, Bhutada NS. Impact of Disease-Specific Direct-To-Consumer Advertising on Reminding Consumers to Take Their Medication: An Exploratory Study. American Pharmacists Association (APhA) National Meeting. Los Angeles, CA March 2013.
Annual Meeting Abstract. JAPhA 2013; 53.

Bhutada NS, Rollins BL. Expert Endorser Effects in Disease-Specific Direct-to-Consumer Advertising. Association for Marketing and Health Care Research (AMHCR). Big Sky, MT February 2013.

Bhutada N, Rollins BL, Perri M. Animation in direct-to-consumer advertising of prescription drugs: Impact on Consumers. Association for Marketing and Health Care Research (AMHCR). Big Sky, MT February 2013.

Rollins BL, Bhutada NS. Use of Celebrity Endorsement in Prescription Pharmaceutical Advertisements: Effect on Consumer Response When a Brand Name is Not Involved. American Pharmacists Association (APhA) National Meeting. New Orleans, LA March 2012.
Annual Meeting Abstract. JAPhA 2012; 52(2): 232.

Rollins BL, Ramakrishnan S, Perri M. Direct-to-Consumer Advertising of Predictive Genetic Tests: A Health Belief Model Based Examination of Consumer Response. American Academy of Advertising (AAA). Myrtle Beach, SC March 2012.

Huang M, Rollins BL, Perri M. Consumer Preferences for Attributes of Alzheimer’s Disease Predictive Genetic Tests. Association for Marketing and Health Care Research (AMHCR). Park City, UT February 2012.

Rollins BL, Ramakrishnan S, Perri M. An Experimental Examination of Consumer Attitudes, Behavioral Intentions and Information Search Behavior after Viewing a Predictive Genetic Test Direct-to-Consumer Advertisement. Association for Marketing and Health Care Research (AMHCR). Park City, UT February 2012.

Ramakrishnan S, Rollins BL, Perri M. Consumer response to direct-to-consumer advertising of predictive genetic tests. Advances in Health Care Research – Proceedings of the Association for Marketing and Health Care Research. 2011 February; 108-116.
Available at: http://www.amhcr.org/AMHCR%202011%20Proceedings.pdf

Rollins BL and Perri M. To Brand or Not to Brand? The Question of Current and Future Pharmaceutical Marketing Campaigns. Advances in Health Care Research – Proceedings of the Association for Marketing and Health Care Research. 2011 February; 45. Abstract only.
Available at: http://www.amhcr.org/AMHCR%202011%20Proceedings.pdf

Herist K, Cobb H, Rollins BL. Evaluation of Communi-Pharm Simulation Software as a Practical Application of Basic Accounting and Pharmacy Business Principles. American Association of Colleges of Pharmacy (AACP). Boston, MA July 2009.

Rollins BL, Franic D. Psychometric Evaluation of Instruments Used to Measure Patient Satisfaction with Pharmacist Services. International Society for Pharmacoeconomics and Outcomes Research (ISPOR) International Meeting. Arlington, VA May 2007.
Annual Meeting Abstract. Value in Health 2007; 10(3): A190.

Rollins BL, Kwong J. Continuity of Migraine Care After Emergency Department Visit Among Medicaid Patients. American Academy of Neurology (AAN) International Meeting. Boston, MA May 2007.

 

Last Updated: 4/16/15