Dr. Jay Rosan
Dr. Jay Rosan is the co-founder of Medovation, which was established in December 2014.
Medovation recognized that most healthcare startups do not succeed for multiple reasons.
Many of them have excellent ideas, which can dramatically improve the healthcare world
but have very little ability to develop a commercially successful operation.
Medovation provides the intellectual capital, introductions, commercialization experience
and business expertise to dramatically reduce the risk for failure. There are numerous
criteria for companies to utilize the services of Medovation. Some of these include:
an idea that has the potential to disrupt an aspect of the healthcare world; and a
potential for greater than $250,000 revenue within 3-5 years. Medovation’s plan is
to work with a small number of companies at a time to ensure success.
Dr. Rosan was the vice president of health innovation for Walgreens and was a member
of the Walgreens Innovation Network. The original Innovation team was established
in 2009 to help Walgreens develop a clear path in introducing successful innovative
products and healthcare services, and to establish new partnerships with companies
interested in building innovative growth businesses with Walgreens.
Prior to this, he was the senior vice president of Health Innovation at the Walgreens
Health and Wellness Division that acquired CHD Meridian Healthcare in May 2008. Take
Care provided medical care at over 360 health centers in 38 states to some of the
most recognizable Fortune 500 companies and also provided readily accessible and affordable
medical care at 380 retail clinics in Walgreens stores. In 2005 he joined CHD as the
senior vice president of health innovation to help further develop programs and services
of that company.
Dr. Rosan is a family physician and serial entrepreneur with extensive leadership
experience in various industries including medicine, health insurance, the Internet
and broadband delivery. He was the managing partner in a model family practice that
grew from one to eight physicians. The practice became and still is one of the most
successful in the Delaware Valley in Pennsylvania because of its strong values, respect
for patients and holistic approach to medicine.
In 1977, he was one of the first medical directors at HMO of Pennsylvania, which grew
to become US Healthcare. While there he held many senior corporate leadership positions
and developed the industry’s first and most innovative physician compensation system.
This system rewarded physicians for improving the quality of care that they provided
to their patients. He also developed one of the first and largest breast and colorectal
cancer screening programs in the U.S. screening millions of people. In 1992, he recognized
the importance of electronic data transmission and helped to form a subsidiary that
encouraged doctors and hospitals to transmit claims, referrals and other data electronically.
In 1994, realizing that the interactive aspects of the Internet would provide extensive
value in improving medical care by allowing consumers to take responsibility for their
health, he co-founded InteliHealth. This was an online consumer health web site originally
created by US Healthcare and Johns Hopkins Medical Center. This became the most visited
health site on the Internet with over 2 million pages of content and was featured
on AOL, AltaVista, CBS.com, Discovery Health and hundreds of other major newspapers
sites. Dr. Rosan helped to launch InteliHealth Healthy Home, a print and online catalog
of health-related products mailed to million of homes each month. In 1999, InteliHealth
won the Webby Award for the Best Health Website out of 15,000 other health sites,
the Newsweek Award for the Best Health Site and the Business Week’s Best of 1999.
He was an integral part of the team that developed the concept into a viable “real”
company with 70 employees, tens of millions of dollars in revenue and an extremely
high estimated valuation.
After working at InteliHealth and US Healthcare, Dr. Rosan then helped to set the
direction at DoctorQuality, a startup whose mission was to improve the quality of
medical care at major employers, such as GE, for their employees by providing web-based
solutions that rate hospitals and physicians on medical quality, and in hospitals
by providing risk prevention database systems.
He then joined Robin Hood Ventures prior to joining CHD Meridian. Robin Hood is an
angel group that provides both financial and mentoring help to startup companies in
the Philadelphia Metro area.