Bruce A. Feinberg, D.O.
Chief Medical Officer
Cardinal Health Specialty Solutions
With more than 25 years of cancer-care experience, Dr. Feinberg serves as Vice President
and Chief Medical Officer for Cardinal Health Specialty Solutions. He leads the company's
work with payers and physicians to develop clinical pathways that improve the quality
and consistency of care while reducing healthcare costs.
Prior to joining Cardinal Health, Dr. Feinberg was the founder and CEO of Georgia
Cancer Specialists (GCS), one of the first and largest integrated oncology specialty
practices in the southeastern United States. While at GCS Dr. Feinberg pioneered Health
Information technology, the Pathways movement and the oncology medical home, publishing
the first report of their impact on financial and clinical outcomes in 1998. He continued
that leadership in the field as a consultant to the first commercial payer sponsored
Pathway program by P4 Healthcare in 2008. Since that time, he has played a vital role
in helping nearly a dozen insurance companies work collaboratively with physicians
to launch successful pathways programs, and possesses unparalleled insight and expertise
on best practices for clinical pathways design and implementation. He was also instrumental
in the development of PathWareTM, the leading decision support and transaction software.
Dr. Feinberg maintains his license as a board certified medical oncologist in the
state of Georgia where he practiced for 25 years after completing his fellowship at
M.D Anderson Cancer Center.
A highly sought-after speaker on cancer-related topics, Dr. Feinberg is the author
of the bestselling Breast Cancer Answers and its follow-up book, Colon Cancer Answers.
He has been consulted by prominent national media outlets, including the New York
Times, Wall Street Journal, Forbes, and CNN. Dr. Feinberg's research in Pathways and
Health Economics and Outcomes has been published in peer-reviewed journals, including
the American Journal of Managed Care, Journal of Oncology Practice, Journal of the
American Medical Association, and Cancer and Community Oncology. He has presented
abstracts and posters of his research at international meetings including International
Society for Pharmacoeconomics and Outcomes Research (ISPOR) and American Society of
Clinical Oncology (ASCO). Dr. Feinberg is Host of The Weekly Check-Up on WSB Radio
in Atlanta. With The Weekly Check-Up, he provides the community the latest health
information and an opportunity to express their views on health and medicine.